Case Study
DARKHORSESTOCK - Multichannel growth engine
- Client
- DarkHorseStocks
- Role
- Growth Marketing Specialist
- Markets
- India
- Stage
- Early stage
- Industry
- Stock Research / Fintech
- Timeline
- 2023 – 2025 (20 months)
DarkHorseStocksHighlights
- Built and ran a multi-channel growth engine across five platforms — Telegram, Instagram, Twitter/X, LinkedIn, and WhatsApp.
- Scaled the Telegram community to 46,000+ subscribers, turning it into the platform's primary distribution channel.
- Grew the Instagram audience past 19,000 followers through a strategic shift from image posts to scripted video content.
- Shipped email marketing automation and WhatsApp nurture flows that converted passive followers into an engaged community.
- Acted as the bridge between user signal and the founding team, translating community feedback into platform and content decisions.
Project Brief
A stock research platform serving retail investors and stock market enthusiasts who want institutional-quality equity research without paying premium platform fees.
About the Company
Context before the build.
DarkHorseStocks is a stock research platform serving Indian retail investors and stock market enthusiasts who want institutional-quality equity research without paying premium platform fees. The audience comes for deep-dive company analysis, educational content on small and mid-cap opportunities, and a peer community of fellow retail investors. The platform's growth depends on turning free social reach into a loyal, retained community.
Scope of Work
What Hahlex shipped.
Multi-Channel Strategy
Owned growth across LinkedIn, Instagram, Twitter, Telegram, and WhatsApp with a unified strategy adapted to each platform's audience behavior and format expectations.
Content Format Evolution
Led the shift from image-based posts to scripted video, rebuilding the production pipeline and validating the transition with two months of parallel A/B running before fully committing.
Marketing Automation
Designed and shipped automated email campaigns and WhatsApp nurture flows, building the sequencing logic that converted casual subscribers into recurring, engaged readers.
Cross-Functional Feedback Loop
Translated community signals into platform communication, content priorities, and growth requirements that shaped product direction with the founding team.
Live
Project status
4
Workstreams
4
Core technologies
Challenges and Outcomes
The work behind the result.
Outcomes
- Built and ran the growth engine that scaled DarkHorseStocks to 46,000+ Telegram subscribers and 19,000+ Instagram followers.
- Delivered a validated video-first content strategy, plus email & WhatsApp automation and a structured community-to-founder feedback loop.
- Grew 5 channels with a small team by making Telegram the core and treating the rest as feeders.
- Shifted from image to video content without losing momentum via 2 months of parallel A/B validation.
- Converted reach into retention by designing WhatsApp as the high-touch community layer.
Tech Stack
Systems and tools used.
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