Case Study
SimpliDeliver - Six channel one inbox
- Client
- SimpliDeliver
- Role
- Founding BD & GTM Lead
- Markets
- India · Vietnam · Malaysia
- Stage
- Pre-revenue → 10 paying customers (in beta)
- Industry
- SaaS — Customer messaging / CRM
- Timeline
- 2025–2026 · Live with paying customers
SimpliDeliverProject Brief
A multi-channel messaging and CRM platform that lets SMBs talk to every customer — WhatsApp, Zalo, Messenger, Instagram — from one screen, with payments collected inside the conversation.
About the Company
Context before the build.
SimpliDeliver is an early-stage messaging and CRM platform built for SMBs and creators across India, Vietnam, and Malaysia — operators in education, cosmetics, FMCG, and Shopee-first ecommerce who have outgrown personal WhatsApp or Zalo but can't justify the price of WATI, AiSensy, or Gallabox.
Scope of Work
What Hahlex shipped.
Market validation & customer discovery
Designed and ran a 30-interview discovery program across 3 countries and 4 verticals.
Product strategy & positioning
Partnered with the founder on feature prioritization from the validation data — which channels mattered per market (WhatsApp in India/Malaysia, Zalo in Vietnam), which payment flows were dealbreakers, and which CRM surfaces buyers compared against incumbents.
Outbound sales & demo-stage conversion
Owned the outbound motion end-to-end — ICP filtering, enrichment, multi-touch sequencing, and qualification into demos — then closed the first paying cohort.
BA / dev bridge & pricing
Acted as the translation layer between paying customers and engineering.
Distribution strategy (next stage)
Now architecting the channel mix beyond founder-led outbound into a structured, partner-leveraged distribution model.
Live
Project status
5
Workstreams
5
Core technologies
Challenges and Outcomes
The work behind the result.
Challenges
- Validating a multi-market, multi-vertical product without diluting the signal.30 interviews across 3 countries and 4 verticals risked producing 30 different product directions
- Closing paying customers on a product still in beta.Buyers wanted production stability the product didn't fully have yet.
- Running BA, sales, and GTM at once on a small team.Owning customer-facing sales while translating briefs to engineering created a constant context-switching tax
Outcomes
- Took SimpliDeliver from pre-revenue to 10 paying customers at ~$1,000 ACV — closed while the product was still in beta.
- One product, validated across 4 verticals and 3 markets, backed by a repeatable GTM motion now scaling into a structured distribution plan.
Tech Stack
Systems and tools used.
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